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Distinctive Shelf Presence
A coastal, premium visual identity designed to stand apart from generic supplement packaging.
Salty Dog Wholesale
Bring Salty Dog To Your Shelves.
Partner with a premium active-dog wellness brand built around better routines, stronger storytelling and more life together.
Independent Retail
Premium Pet
Active Dog Wellness
For Retailers Who Get It
Your Customers Already Treat Their Dogs Like Family.
Salty Dog was built for the customer who plans the weekend around the dog, brings them on the trip and wants a better everyday wellness routine. If that sounds like the people walking through your door, we should talk.
Why Carry Salty Dog
A Brand Built To Earn Its Place On The Shelf.
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Easy Brand Story
Clear positioning around active dogs, whole-dog wellness and more life together makes the product simple to talk about in store.
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Retail Support
Access to brand imagery, product education and merchandising assets to help your team sell with confidence.
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Built For Repeat
Daily-use wellness products are naturally suited to ongoing customer relationships and repeat purchase behavior.
The Salty Dog Difference
Wellness For Dogs Who'd Rather Be Outside.
We don't lead with fear, age or everything that can go wrong. Salty Dog is about supporting the active life dogs already love—walks, swims, trails, road trips, recovery and the everyday routine behind it all.
Premium active-dog positioning
Strong lifestyle-driven merchandising
Clear education around daily wellness routines
Retail-friendly product storytelling
Brand assets available for approved partners
A growing ecosystem of editorial content and customer education
Who We're A Fit For
The Right Shelf. The Right Customer. The Right Story.
Retail Partner 01
Independent Pet Retail
Premium neighborhood pet stores where staff education and trusted recommendations matter.
Retail Partner 02
Dog-Friendly Lifestyle Retail
Boutiques, outdoor shops and destinations serving customers who bring their dogs into the lifestyle.
Retail Partner 03
Wellness + Hospitality
Select veterinary, wellness, daycare, boarding and hospitality businesses aligned with active-dog care.
Simple Partnership
Apply. Review. Set Up. Launch.
Apply
Tell us about your store, customers, location and the kind of products you currently carry.
Review
We'll review your application to make sure the partnership is a strong fit for both brands.
Set Up
Approved partners receive wholesale terms, ordering details and available brand assets.
Launch
Bring Salty Dog to your shelves and give active-dog customers a new daily wellness routine to discover.
The Basics
Clear Terms Make Better Partnerships.
Use these fields for your final approved wholesale policies. The defaults are intentionally general so you can plug in your actual commercial terms before publishing.
Opening Orders
Set your minimum opening order amount here before launch.
Reorders
Set your reorder minimum and case-pack expectations here.
Wholesale Pricing
Approved accounts receive wholesale pricing and current line-sheet details directly from Salty Dog.
Territory + Marketplace
Marketplace and third-party platform sales require prior written approval.
Shipping
Shipping charges, lead times and fulfillment terms are provided with wholesale account approval.
Start A Conversation
Think Salty Dog Belongs In Your Store?
Tell us about your business and customers. We review each application individually so we can build the right kind of retail network from the start.
Wholesale Application
Give us enough detail to understand your store, audience and why Salty Dog feels like a fit.
Wholesale FAQ
Before You Apply.
Who can apply for a Salty Dog wholesale account?
Independent pet retailers, lifestyle shops, select veterinary or wellness businesses, dog-focused hospitality businesses and other approved brick-and-mortar partners are welcome to apply.
Do you approve every wholesale application?
No. We review applications for brand fit, customer fit, location and channel alignment so we can protect the Salty Dog brand and support strong retail partnerships.
Can I sell Salty Dog on Amazon or other marketplaces?
Marketplace selling should only be permitted with written approval. Use the wholesale terms section above to publish your final marketplace policy once confirmed.
Do you provide retail marketing assets?
Approved wholesale partners can be provided with available product imagery, lifestyle photography and educational materials for approved retail use.
How quickly will I hear back?
Use the application form and we’ll follow up after reviewing your business and fit. You can customize the response-time expectation in the page copy if you want to promise a specific window.
Can I request samples before opening a wholesale account?
Sample availability can vary. Use the application form to tell us what you're considering and we can discuss the best next step.
Let's Build The Pack
Put Better Dog Wellness In Better Stores.
If your customers are active, dog-obsessed and looking for a better everyday wellness routine, we'd love to hear from you.